We take design seriously
 The points we consider in the early phases of planning are:

• Who is your audience?

• Is your target market clearly identified?

• How do you want to reach them?

• How do you want them to perceive your presence on the web?

• How will your site become a meaningful extension
of your current method of conducting business?

• What actions do you want your visitors to take and will the
user interface make it easy for them to do so?

• What are the technical limitations of your audience ?
(modem speed, operating system, browser etc.)

Form and function should be tailored to these findings.
Yet the design should still be versatile enough to allow widespread usability.

Organized planning is our way of creating
an attractive, functional and effective web presence.

For most of us, a rainbow of colors envelopes our lives.
Over 80% of visual information is related to color. What colors and combinations of colors stimulate people to be interested in different things?
What colors make us feel pleasure or disapproval, hot or cold, to be attracted or repelled, our appetite stimulated or suppressed? Many reactions to color are instinctual, universal and cross cultural boundaries.

"Colors also convey messages that go beyond ethnic, racial, or gender boundaries. According to a 1997 survey by Cooper Marketing Group, Oak Park, IL,
POWER is represented by the color scarlet red for 25% of respondents, black for 17% and bright violet blue for 13%. More than 55% of those surveyed chose one of these three colors out of 100 colors.
Fragility was most represented by pale pink (27%), white (9%), and pale lavender (9%)."Other associations with colors are specific to a culture or regions. Mixing appropriate amounts of different colors however can neutralise inherent negative cultural connotations.